Our approach

Find out how we do it in 3 minutes

Our Approach

At Firepot, we approach our food in the same way we approach our adventures — we’re all about authenticity, slow moments and the long game.

We spend months working on recipes, in the same way we’d plan an expedition. We take inspiration from our travels all over the world and add our unique Firepot stamp to well-loved classics. We don’t just buy ingredients, we build meaningful relationships with suppliers so we know exactly what we’re using and where it’s come from. We use traditional methods and take it slowly to build up rich, authentic flavours. We dehydrate the finished meal low and slow to make sure we don’t lose any flavour or nutrition.

We won’t win any prizes for speed, but that’s just not how we do things around here.

Our Approach

At Firepot, we approach our food in the same way we approach our adventures — we’re all about authenticity, slow moments and the long game.

We spend months working on recipes, in the same way we’d plan an expedition. We take inspiration from our travels all over the world and add our unique Firepot stamp to well-loved classics. We don’t just buy ingredients, we build meaningful relationships with suppliers so we know exactly what we’re using and where it’s come from. We use traditional methods and take it slowly to build up rich, authentic flavours. We dehydrate the finished meal low and slow to make sure we don’t lose any flavour or nutrition.

We won’t win any prizes for speed, but that’s just not how we do things around here.

How we plan our recipes

Every Firepot meal starts life the same way - in our founder, John’s home kitchen in Dorset. Taking inspiration from his favourite cookbooks and ingredients, John will spend months working out how to make the best version of a dish that will taste the same rehydrated as it does when it comes out of the oven - with full flavours, rich textures, and the right amount of seasoning. Our meals are designed around flavour and nutrition, but they have to work in our kitchen as well as on your adventures, so our recipes can take a long time to perfect.

How we plan our recipes

Every Firepot meal starts life the same way - in our founder, John’s home kitchen in Dorset. Taking inspiration from his favourite cookbooks and ingredients, John will spend months working out how to make the best version of a dish that will taste the same rehydrated as it does when it comes out of the oven - with full flavours, rich textures, and the right amount of seasoning. Our meals are designed around flavour and nutrition, but they have to work in our kitchen as well as on your adventures, so our recipes can take a long time to perfect.

How we source our ingredients

Our commitment to authenticity starts with our ingredients. We've built strong relationships with our suppliers over the years, which means we know exactly what we’re buying and where it comes from. We only use ingredients that you’d find in your own kitchen — freshly grown vegetables, local, responsibly sourced meat, and absolutely no pre-processed or artificial flavourings. If you wouldn’t cook with it in your kitchen, we wouldn’t cook with it in ours.

How we source our ingredients

Our commitment to authenticity starts with our ingredients. We've built strong relationships with our suppliers over the years, which means we know exactly what we’re buying and where it comes from. We only use ingredients that you’d find in your own kitchen — freshly grown vegetables, local, responsibly sourced meat, and absolutely no pre-processed or artificial flavourings. If you wouldn’t cook with it in your kitchen, we wouldn’t cook with it in ours.

How we cook

We cook our meals as we love to cook on a rainy Sunday — long, low and slow. We take our time, making sure the meat is tender and the flavours are properly developed. That’s what makes us different — unlike other expedition food where the ingredients are cooked separately and mixed together at the end, we cook a complete meal just as you would at home. That way, when you come to rehydrate your Firepot, everything is packed full of flavour and perfectly balanced.

How we cook

We cook our meals as we love to cook on a rainy Sunday — long, low and slow. We take our time, making sure the meat is tender and the flavours are properly developed. That’s what makes us different — unlike other expedition food where the ingredients are cooked separately and mixed together at the end, we cook a complete meal just as you would at home. That way, when you come to rehydrate your Firepot, everything is packed full of flavour and perfectly balanced.

How we dehydrate

Our unique approach to making great-tasting expedition food doesn’t stop when we turn off the stove. In fact, our way of doing things is so different that we had to develop our own technology for this step of our process.

This stage is all about preservation. Once our meals come out of the oven, we gently remove as much water as possible to reduce weight and lock in flavour. This means that all you’re doing when you add hot water is bringing your meal back to life.

How we dehydrate

Our unique approach to making great-tasting expedition food doesn’t stop when we turn off the stove. In fact, our way of doing things is so different that we had to develop our own technology for this step of our process.

This stage is all about preservation. Once our meals come out of the oven, we gently remove as much water as possible to reduce weight and lock in flavour. This means that all you’re doing when you add hot water is bringing your meal back to life.

How our packaging works

We’ve spent years designing and refining our packaging to make sure our products are lightweight, compact and easy to use. Our standard yellow pouches, with their reliable zip seal, are durable, waterproof and keep the heat in for efficient rehydration. Each one comes with clear instructions, fill lines, and a lower tear notch to keep mess to a minimum.

This way, if you’re cold and wet in your tent, putting dinner on is the least of your worries.

How our packaging works

We’ve spent years designing and refining our packaging to make sure our products are lightweight, compact and easy to use. Our standard yellow pouches, with their reliable zip seal, are durable, waterproof and keep the heat in for efficient rehydration. Each one comes with clear instructions, fill lines, and a lower tear notch to keep mess to a minimum.

This way, if you’re cold and wet in your tent, putting dinner on is the least of your worries.

How we manage our impact

We’re a team of dedicated outdoor enthusiasts. We know the benefits of spending time in nature and want to preserve it for future generations, and so we build that mindset into all our business decisions.

We use locally sourced ingredients, and we offer the market’s widest range of vegan meals, which keeps our carbon footprint down. Our kitchen waste goes into our very own compost heap. We recycle all our own cardboard, and we offer a recycling scheme for our standard yellow pouches. We also offer the industry's only fully compostable packaging in the form of our brown pouches — made from bio-based sources and designed to fully break down within a year.

How we manage our impact

We’re a team of dedicated outdoor enthusiasts. We know the benefits of spending time in nature and want to preserve it for future generations, and so we build that mindset into all our business decisions.

We use locally sourced ingredients, and we offer the market’s widest range of vegan meals, which keeps our carbon footprint down. Our kitchen waste goes into our very own compost heap. We recycle all our own cardboard, and we offer a recycling scheme for our standard yellow pouches. We also offer the industry's only fully compostable packaging in the form of our brown pouches — made from bio-based sources and designed to fully break down within a year.

How we work with people

Firepot is now about more than just good food for adventures — it’s about being part of a community of people who do what we love. The hikers, the climbers, the cyclists, the rowers, the mountaineers and the everyday adventurers — these are our people, and we depend on them to put our food through its paces.

We work closely with brands who share our values, ethics and love of the outdoors. We listen to feedback, take it on board and bring it back to the kitchen.

If you’ve got some feedback, or if you have a project or collaboration you want us to be part of, we’d love to hear from you.

How we work with people

Firepot is now about more than just good food for adventures — it’s about being part of a community of people who do what we love. The hikers, the climbers, the cyclists, the rowers, the mountaineers and the everyday adventurers — these are our people, and we depend on them to put our food through its paces.

We work closely with brands who share our values, ethics and love of the outdoors. We listen to feedback, take it on board and bring it back to the kitchen.

If you’ve got some feedback, or if you have a project or collaboration you want us to be part of, we’d love to hear from you.